Brand Story

Brand Story:

AMOUTUM, born from a profound understanding of the natural beauty of mountains, seas, and the universe, embarks on a fascinating fashion adventure. It aims to provide a lifestyle for modern women who seek romance and inner peace. Inspired by the vastness of mountains, seas, and the romance of the universe, AMOUTUM creates a quiet and comfortable wardrobe atmosphere through delicate design language and contemporary simplicity.

The source of inspiration for AMOUTUM lies in the profound vastness of the mountains, seas, and the universe. It is a deep journey of the soul, exploring winding mountains, azure oceans, and traversing the domes of the starry sky. This boundless cosmic exploration, akin to AMOUTUM’s design philosophy, initiates a marvelous and romantic journey into fashion.

AMOUTUM firmly believes that fashion is a language, the sincerest expression of the beauty of nature. The brand’s design language is delicate yet simple, based on contemporary aesthetic forms that resonate with the boundless expanses of mountains, rivers, and seas. Each AMOUTUM design is like a painting, depicting the grandeur of the earth, the depth of the oceans, and the brilliance of the stars. Whether intricate patterns or minimalist lines, each design carries a unique interpretation of the beauty of nature.

The brand story of AMOUTUM is a natural song, harmonizing with nature, romance, and a free-spirited lifestyle and dressing philosophy. It advocates not just a way of dressing but an attitude towards life. Here, we pursue not only the external aspects of fashion but also the inner tranquility and reverence for the beauty of nature. AMOUTUM advocates not for extravagant fashion but for a fashion philosophy that balances both inner and outer beauty, harmonizing nature and humanity.

Every design by AMOUTUM is a celebration of the beauty of nature. In the brand’s wardrobe, the inspiration of mountains, rivers, and seas flows, reflecting the mystery of the universe. It is not just clothing; it is a tribute to nature. The women of AMOUTUM are not just followers of fashion but interpreters of the beauty of nature. They understand how to maintain tranquility amidst hustle and bustle, and how to stay calm amid chaos. They choose AMOUTUM because it is a choice of lifestyle, a cherishing of the beauty of nature.

In the world of AMOUTUM, fashion is not a luxury; it is a way of conversing with nature. Each design by the brand is a declaration of love for the mountains, seas, and the universe. AMOUTUM is a journey through the ages of mountains and rivers, a beautiful interpretation of the beauty of nature. Let us explore the marvelous beauty of mountains, seas, and the universe with AMOUTUM in this fashion adventure, feel the breath of nature, traverse the stars of the universe, and savor the tranquility and romance that belong to AMOUTUM.

Brand Vision:

The vision of AMOUTUM is to be a trailblazer and exemplar in leading the fashion industry towards sustainable development. We envision a future where fashion seamlessly integrates with environmental consciousness, committed to creating a lifestyle that sets trends while prioritizing the ecological balance of our planet. AMOUTUM aspires to influence more brands and consumers through active innovation and sustainable practices, collectively constructing a fashion world that is greener, more equitable, and imbued with a profound sense of responsibility.

Contact

Brand Mission:

AMOUTUM’s mission is to draw inspiration from the natural beauty of mountains, seas, and the universe, employing innovative sustainable practices to craft a fashion experience that is both stylish and eco-conscious for modern women. We are dedicated to selecting green materials, minimizing environmental impact in the production process, encouraging recycling, and supporting community sustainable development through social responsibility projects. AMOUTUM’s mission is to guide consumers to recognize the intimate connection between fashion and sustainability, urging them to pursue fashion choices that are aesthetically pleasing and environmentally aware. We strive to be a fashion-forward brand leading in both trends and environmental consciousness, contributing to the creation of a better and more sustainable future globally.

Contact

荣誉证书(Certificate of honor)

amoutum上海时装周获奖(amoutum wins at Shanghai Fashion Week)

amoutum荣获2024春夏上海时装周“商业潜质品牌”(amoutum awarded “Business Potential Brand” at Shanghai Fashion Week Spring/Summer 2024)